After having read the very perceptive text of Christopher Locke, entitled, “Internet Apocalypso”, I was stunned by how intricate the history and development of the Internet is.
I then started pondering on how overwhelmingly powerful this “almost magical” tool truly is, and to think that this utmost power is at the tip of my fingers.
Through the personal rendition of C. Locke, I was able to better appreciate the vim and vigor of the Internet, and also realized just how valuable this instrument is to further expand and cultivate the orcom community, as well as the larger populace of communicators all around the planet.
“The internet has made it possible for genuine human voices to be heard again, however different they may be from the cautious, insipid pabulum of mainstream broadcast media.” (Christopher Locke)
Just like C. Locke, I know that there are still masses who, until now, are struggling to fight for their freedom of expression.
Fortunately for us, we are provided with the (nearly) infinite utility of this supreme power; hopefully, there will come a time wherein each living individual will be given the opportunity to enter the breathtaking WWW world.
What we’re doing at this very moment is actually the physical manifestation of the web’s goal: to connect each other, regardless of who you are or where you are — indeed, the possibilities are endless.
In fact, the Internet’s influence has even reached the walls of the business world—that particular sector which, back then, was sought to be a distant, all-manipulating realm, has now started to “control”, “dictate”, or at the very least, shaped the movements of these straitlaced fellows.
But similar to C. Locke’s belief, I also think that, however these businessmen/ businesswomen individually feel toward the Internet, THE INTERNET IS HERE TO STAY, SO DEAL WITH IT!
When one feels imperiled by this enormous invisible power, I suggest you think twice about shutting out the limitless bounds that this tool could possibly offer you and your company.
Who knows, it might even outweigh your presumed moans or protests on its ability.
Moreover, just think of the Internet as your common friend, linking you with your customers all over the globe. I know these thoughts may seem too simple, or even outlandish, but as I’ve said, you can’t ignore its existence, nor can you underestimate its power, so might as well use the Internet for your organization’s benefit!
From a consumer’s point of view, I also wouldn’t want to be perceived as a stupid, mindless person who’s mere purpose it to buy goods and services.
And so, my friend, take my advice and ADAPT.
Use it to know your clients even more—know what they like to do on a Saturday night, what they eat, where they go on Sundays—wouldn’t that further facilitate your consumer analysis reports?
And while you’re at it, also try providing avenues for your employees to talk to your higher-ups, maybe, just maybe, they have a thing or two to share with you to improve your products, management and services.
In the words of C. Locke, always keep in mind that,
“THE HUMAN VOICE IS THE MUSIC WE HAVE ALWAYS LISTENED FOR, AND STILL BEST UNDERSTAND.” (Christopher Locke)
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